Laura Warwick
Service Designer

Quality Of Life Partnership

Developing an Age Friendly City

The Quality of Life Partnership (QoLP) draws on the experience and expertise of older people and service providers in Newcastle to support the city’s vision to make it a great place in which to grow old.  I supported them to engage older people, researchers and staff, and to facilitate opportunities for those people to come together to design solutions. I have also supported their efforts to ensure that the information and findings from their work is used to inform policy and practice in the city.


I have a long-standing relationship with Quality of Life Partnership, during which time I have designed and delivered engaging user research; facilitated workshops with key stakeholders in the city; supported the development of QoLP’s flagship website InformationNOW; created visual representations of research findings; and tried to place service design at the heart of the Age Friendly City strategy.


More recently, I have provided user research and design support for a collaborative project between QoLP, Elders Council of Newcastle, Northumbria University, Newcastle University and Skimstone Arts. I was involved from project planning and recruitment, through to facilitating workshops and communicating findings, supporting the team to design an engaging piece of research that informs local policy.


Quality of Life Partnership website

Information NOW website
Ageing in Place project blog

“Working with Laura feels like a breath of fresh air. Her insightful (and often challenging) questions and reflection have helped us to look at what we are doing with fresh eyes; to set aside our assumptions and to get to the heart of the issue. The impact? We have improved the way we do things and achiever better results.”


Barbara Douglas, Strategic Director, Quality of Life Partnership


Seven Stories
Tyneside Mind
Age UK Newcastle
Quality Of Life Partnership
YMCA North Tyneside

© 2021 Laura Warwick
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